Ready-built marketing systems, run for you or installed in your own accounts
The Marketing Health Audit

An honest look at what your marketing is actually doing for you.

A personal diagnostic of your marketing, scored across six areas and reviewed by Nessa O'Brien. You get a 12-page report that shows what is working, what is costing you enquiries, and what to fix first.

See a sample report

One-time fee, VAT included. About 40 questions, 12 to 15 minutes. Report within 2 business days.

Three pages from a sample Marketing Health Audit report: the cover, the three things that matter, and the scorecard.
Sample report shown for a fictional business.
30+ years of marketing experience
Every report reviewed by Nessa O'Brien
No logins or account access needed
What you get

A 12-page report, written about your business.

Your answers are scored against a fixed framework. Nessa then reviews them, looks at your website and profiles herself, and signs off every report before it reaches you.

01

Your score out of 100

And the stage your marketing is at today.

02

Six areas, scored

With the reason for every score, so nothing is a black box.

03

The three things that matter

The findings to act on if you read nothing else.

04

The cost of waiting

A euro figure built from your own numbers.

05

Your biggest opportunity

The one fix that unlocks the rest.

06

Your 30-day plan

Three steps, in order, with named tools.

07

Your recommended next step

What I would do in your position, and why.

The six areas we score

Brand & Messaging
15
Website
20
Search & Local Visibility
15
Social Media & Content
15
Email, Lead Nurture & Follow-Up
15
Analytics, AI & Measurement
20
Total
100

Also included: a 15-minute review call with Nessa, included, to talk through your report.

How it works

From questionnaire to report in 2 business days.

  1. 1

    Start the audit

    Pay once and answer the questionnaire: about 40 questions, 12 to 15 minutes. Most questions are single clicks.

  2. 2

    Nessa reviews it

    Your answers are reviewed alongside your homepage, and every report is read by me before it is sent.

  3. 3

    Your report arrives

    A 12-page PDF by email, within 2 business days.

  4. 4

    We talk it through

    A 15-minute review call with Nessa, included, to go over what it shows and what to do first.

Sample report

See exactly what you will receive.

This is a full sample report for a fictional business, with illustrative figures. Yours is built from your own answers.

Sample Marketing Health Audit page for a fictional café

Sample report. Fictional business, illustrative figures.

Which one do you need?

The Free AI Readiness Check or the Marketing Health Audit.

They answer different questions. Start with the Free AI Readiness Check if you are curious about AI. Choose the Marketing Health Audit if you want to know what to fix first.

Free AI Readiness Check
The question it answers
Am I ready to use AI in my marketing?
What it looks at
Your AI readiness in four areas: strategy, tools, execution and measurement
How long it takes
15 questions, about 6 minutes
What you get
Your score and stage, how you scored in each area, two ways forward and a starter prompt
How it is produced
A self-check based on your answers
When it arrives
Within 2 business days
Call with Nessa
Not included
Price
Free
Best if
You want a quick read on where you stand
Marketing Health Audit
The question it answers
Is my marketing working, and where am I losing enquiries and revenue?
What it looks at
Your whole marketing in six areas: brand, website, search, social, email and follow-up, analytics
How long it takes
About 40 questions, 12 to 15 minutes
What you get
A 12-page personal report: every score explained, the cost of waiting, your biggest opportunity and a 30-day plan
How it is produced
Scored from your answers. Your answers are reviewed alongside your homepage, and every report is read by me before it is sent.
When it arrives
Within 2 business days
Price
€150, VAT included
Best if
You want a clear plan and the reasons behind it
Take the Free AI Readiness Check
So you know what you are buying

A diagnosis, not a done-for-you service.

What this audit is

  • A diagnostic review of your marketing, based on your answers and my own look at your website and profiles
  • A score for each of six areas, with the reasoning shown
  • Your priority gaps and what they are likely costing you
  • Three actions in the right order, and the next step I would recommend

What it is not

  • Implementation or a campaign build
  • A full SEO audit or keyword research
  • A content calendar
  • Automation setup
  • A full marketing strategy

These are separate OBC services. Your report will tell you which one fits, if any.

You do not need to share logins or give anyone access to your accounts. The Marketing Health Audit works from your answers and what is publicly visible.
Nessa O'Brien, Founder of OBC Marketing
Who reviews your audit

Nessa O'Brien

Founder, OBC Marketing

I'm a marketing consultant with over 30 years of experience working with SMEs across Ireland, the UK and the US. Every audit you submit is personally reviewed by me before it reaches you, rather than generated and sent automatically. That's the difference between a report that could apply to any business and one that actually applies to yours.

I work at the intersection of traditional marketing strategy and AI-enhanced execution. That experience goes into every report.

ICSC MAXI 2002. ICSC SOLAL MERIT 2007.

"Most marketing problems aren't a creativity problem. They're a clarity problem. This audit gives you the clarity."

Nessa O'Brien, Founder, OBC Marketing

€150. One-time. VAT included.

Your €150 is credited against your first OBC package.

About 40 questions, 12 to 15 minutes. Your report within 2 business days. A 15-minute review call with Nessa, included.

Your information is confidential and used solely to prepare your personalised report. Your responses are stored securely in an encrypted EU-based database. They are accessible only to OBC Marketing and are never used for any purpose other than preparing your personalised report.

Questions people ask first.

How long does it take?

About 40 questions, 12 to 15 minutes. Most questions are single clicks.

What do I need to have to hand?

Your website address and a rough idea of two numbers: what a typical sale is worth, and how many enquiries you get in a month. Estimates are fine.

Do you need access to my accounts?

No. There are no logins to share. The Marketing Health Audit works from your answers and what is publicly visible.

When do I get my report?

Within 2 business days, by email, as a PDF.

Is this an automated quiz result?

No. Your answers are scored against a fixed framework, and I review every report and your website before it is sent.

What happens after the Marketing Health Audit?

You get a 15-minute review call with Nessa, included to talk it through. The report recommends a next step, and there is no obligation to take it. Many of the actions are ones you can do yourself.

Should I do the Free AI Readiness Check first?

You can. The Free AI Readiness Check tells you how ready you are to use AI in your marketing. The Marketing Health Audit looks at your whole marketing and gives you a plan.